Every Door Direct Mail (EDDM) Services
Reach every household in your target area without a mailing list. Design, print, and deliver with Mail Pros USA’s complete EDDM solution.
What is Every Door Direct Mail?
Every Door Direct Mail (EDDM) is a USPS service that allows businesses to send promotional materials to every address within specific postal routes without needing individual addresses or a mailing list.
This cost-effective marketing approach is ideal for local businesses, service providers, and organizations looking to reach entire neighborhoods or communities with their message.
Simplified targeting: Select postal routes based on demographics like age, income, and household size
Cost savings: Lower postage rates than traditional direct mail (as low as $0.178 per piece)
Maximum coverage: Reach every household and business on your selected routes
Direct mail marketing
We help you with your direct marketing needs from a simple postcard to a more complicated dimensional mailers!
Moreover, direct mail can reach a wider demographic than electronic advertising, especially if your target audience is less likely to use social media or email. It also offers a lot of ways to get creative, and because not as many companies are operating in the direct mail space these days, it's easier to get noticed.
In conclusion, direct mail marketing still works because it is interactive, memorable, has a wide reach, allows for creativity, faces less competition, and has longevity. It's a marketing strategy that can effectively complement digital marketing efforts.
Why does direct mail marketing still work?
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How EDDM Works
Our streamlined process makes launching your EDDM campaign simple and effective
How EDDM Works
Our streamlined process makes launching your EDDM campaign simple and effective
Research shows that direct mail campaigns can have a higher return on investment (ROI) than both paid search and online display ads. Direct mail's response rate of 5.3% is higher than the 0.6% response rate for email. This is because customers physically handle mail and usually look at it before deciding whether to keep it, making direct mail a memorable and interactive marketing strategy.
EDDM Service Options
Choose the right EDDM service based on your campaign size and requirements
Perfect for small to medium businesses
- 200-5,000 pieces per ZIP Code Ideal for targeted local campaigns
- No permit required Simplified mailing process
- Simple drop-off at local Post Office Convenient for small businesses
- $0.189 per piece Cost-effective marketing solution
For large volume campaigns
- No volume limits Send as many pieces as needed
- Multiple ZIP Codes Target broader geographic areas
- Mail Entry Unit drop-off Streamlined process for large mailings
- Bulk mailing permit payment Efficient for regular large mailings
Who Benefits from EDDM?
EDDM is an effective marketing solution for a wide range of businesses and organizations
EDDM Design Specifications
Every EDDM mailpiece must meet specific USPS requirements to ensure successful delivery. Our team ensures your mailpieces comply with all specifications.
EDDM mailpieces must meet specific size requirements:
- Height: Between 6.125″ and 12″
- Length: Between 10.5″ and 15″
- Thickness: Between 0.007″ and 0.75″
Use the USPS Mailpiece Size Checker to ensure compliance.
EDDM mailpieces are addressed to “Postal Customer” instead of specific individuals or addresses. This simplified addressing ensures delivery to every address on your selected routes.
Every EDDM mailpiece must include the EDDM Retail Indicia in the upper right corner of the mailpiece. The indicia must be:
- Larger than 0.5″ x 0.5″
- In all capital letters with at least 4-point font
- Positioned 1.625″ from the right edge and 1.375″ from the top edge
- Surrounded by 1/8″ of space on the top and right edges
When preparing your mailpieces for delivery:
- Bundle in stacks of 50-100 mailpieces
- Bundles should not exceed 6″ in height
- Attach an EDDM facing slip to the top of each bundle
- Write the number of pieces on each facing slip
Frequently Asked Questions
EDDM Retail is designed for smaller mailings (200-5,000 pieces per ZIP Code) with simple drop-off at the local Post Office. No special mailing permit is required, making it ideal for small businesses and local campaigns.
EDDM BMEU (Business Mail Entry Unit) is for large volume mailings with no volume limits. It allows targeting multiple ZIP Codes and requires drop-off at a USPS mail processing center. Payment is made with a bulk mailing permit, making it ideal for large businesses and widespread campaigns.
EDDM offers lower postage rates than traditional direct mail. For EDDM Retail, the current rate is approximately $0.189 per piece, compared to standard postcard postage of $0.35 per piece. The exact cost depends on your mailpiece specifications, quantity, and whether you choose EDDM Retail or EDDM BMEU.
At Mail Pros USA, we provide comprehensive pricing that includes design, printing, preparation, and delivery. Contact us for a personalized quote based on your specific campaign needs.
EDDM mailpieces must meet specific size requirements:
- Height: Between 6.125″ and 12″
- Length: Between 10.5″ and 15″
- Thickness: Between 0.007″ and 0.75″
Common EDDM sizes include 6.5″ x 12″, 8.5″ x 11″, and 11″ x 12″. Our design team can help you select the optimal size for your campaign goals and budget
The typical turnaround time for an EDDM campaign depends on several factors, including design complexity, quantity, and current workload. In general, most EDDM campaigns can be completed within 1-2 weeks from design approval.
For urgent campaigns, we offer expedited services to meet your deadline. Contact us to discuss your timeline requirements, and we’ll work with you to ensure your campaign is delivered on schedule.