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The political postcard is best for a quick, easily understandable message. The letter allows for more information, such as an...

Lapsed donors return through mailings if the letter demonstrates the campaign is aware of their past giving. When you sort...

The printer’s quantity, the address count, and the postage estimate should describe the same job. Political mail orders become harder...

A campaign can waste money long before a piece reaches the press. It usually happens when the team picks a...