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A mail piece can reach the correct address and still fail to persuade. The problem is usually a break between...

Direct mail and cold calling create sales under different conditions. Direct mail usually works better for broad local reach and...

Customers rarely announce that they are leaving a dealership. They stop booking service, postpone recommended work, trade elsewhere, or let...

A larger mailpiece may earn attention, but size alone does not create response. Results improve when the audience, offer, proof,...

Direct mail letters perform better when they make one relevant promise to a carefully chosen audience and provide one simple...

A new business with an attractive offer can be unsuccessful if mail pieces land in the hands of non-customers. Mail...

Most people do not open their mail with patience. They sort it fast, often over a counter, with one hand...

Every door direct mail is one of the best ways to market locally without needing to buy a mailing list....

Most businesses already have people who showed interest once. A customer bought last year and never came back. A homeowner...