Blogs

A new business with an attractive offer can be unsuccessful if mail pieces land in the hands of non-customers. Mail...

Most people do not open their mail with patience. They sort it fast, often over a counter, with one hand...

Every door direct mail is one of the best ways to market locally without needing to buy a mailing list....

Most businesses already have people who showed interest once. A customer bought last year and never came back. A homeowner...

It may seem like a small line item in your budget, but mailing becomes incredibly costly when you’re printing, sorting,...

An effective brochure must make the reader want to keep it. People don’t pick it up out of their mailbox...

Most business owners give up on the digital problem and go the mail route. The advertisements are out, the inbox...

A lot of businesses treat mail like a quick push for sales. When calls slow down, they send another postcard....

Most people who mail postcards never actually do the math. They send the batch, a few orders trickle in, and...

The majority of business owners do not worry about postal terms until a campaign is just about to be launched....