Blogs

A deed and a routine account notice may fit inside similar envelopes, but they carry different risks. A lost notice...

USPS charges $0.260 per piece for an EDDM retail flat weighing no more than 3.3 ounces. At that rate, postage...

The Certified Mail service is a practical starting point when a sender needs evidence that an item entered the postal...

Presorted mail lowers the cost per mailpiece because the sender completes part of the sorting and preparation work before the...

A local gym does not need to reach an entire city. It needs to reach people who live or work...

AI improves direct mail copy by helping marketers organize audience data, compare message angles, personalize offers, and test versions before...

Low response rates rarely come from one design choice. They usually reveal a broad list, weak offer, slow message, or...

A mail piece can reach the correct address and still fail to persuade. The problem is usually a break between...

Direct mail and cold calling create sales under different conditions. Direct mail usually works better for broad local reach and...

Customers rarely announce that they are leaving a dealership. They stop booking service, postpone recommended work, trade elsewhere, or let...