EFFECTIVE DIRECT MAIL MARKETING FOR RESTAURANT
Restaurant Postcards Success Story
Direct mail marketing for Atlanta restaurants
The Challenge
An Atlanta dinner concept sought to win dinner occasions in Atlanta’s nearby neighborhoods. Online ads were competitive; to cut through, the team adopted direct mail marketing in Atlanta, GA—designed as direct mail marketing for Asian restaurants—to deliver flavorful offers to local homes.
The Solution
An Atlanta dinner push rolled out a taste-forward postcard series—hero dishes front and center, “$10 Off $40” + “Free Appetizer” intro offers, and clear vegan/gluten-free/spice icons—targeted to owner-occupied homes within a 10–12-minute drive.
A bold, taste-led postcard series featured:
- Signature Dish Imagery: Colorful curries, noodles, and small plates.
Visual variety signals breadth and invites first-time trials. - Intro Offer: “$10 Off $40” plus “Free Appetizer with Two Entrées.”
Dual incentives motivate both value-seekers and food explorers. - Dietary Icons: Vegan, gluten-free, and spice-level markers.
Fast clarity reduces decision friction for groups. - Geo Targeting: Owner-occupied routes within 10–12 minutes’ drive time.
Drive-time logic maps to actual dining behavior. - Two-Wave Plan: Launch, then a reminder with chef’s tasting night call-out.
The second touch boosts late adopters and event attendance. - Tracking & POS Keys: Unique code per offer; POS tagged “DMK-ATL.”
Clean data shows redemption mix and ticket lift. - In-Home Timing: Mail to hit Thu/Fri for weekend planning.
Right-day timing puts the brand in the meal-planning window.
Two waves timed for Thu/Fri delivery, tracked by unique offer codes and a POS key (“DMK-ATL”), kept the brand in the weekend planning window and converted late deciders into diners.
The Results
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Households near the corridor responded quickly, lifting dinner covers and uptake of chef’s tasting nights.
The postcards drove strong awareness and inbound inquiries.
Taste-forward creative + clear savings + precise drive-time targeting won new dinner occasions in a crowded market.
💡 Pro Tip: Time restaurant mail to land before the weekend and anchor an event or tasting to raise average check.
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant.
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