EFFECTIVE DIRECT MAIL MARKETING FOR PEST CONTROL SERVICE
Pest Control Postcards Success Story
Every Door Direct Mail for Pest Control Service in Silver Spring, MD
The Challenge
A pest control provider in Silver Spring, MD wanted to dominate local awareness for eco-friendly pest solutions. Competing ads and flyers weren’t delivering measurable results. They chose Every Door Direct Mail (EDDM) in Silver Spring, MD to reach every homeowner in select neighborhoods with a green-focused message.
The Solution
A Silver Spring EDDM rollout sent a clean, eco-conscious postcard—“Protect Your Home, Protect the Planet” headline, nature-forward visuals, $25 off intro, and child/pet-safe reassurance—to every targeted mailbox.
A clean, eco-conscious postcard was produced with:
- Green Messaging: “Protect Your Home, Protect the Planet” headline. Positioned the brand as both effective and environmentally responsible.
- Nature Imagery: Ladybugs, greenery, and family scenes. Visual appeal reinforced the eco-friendly message.
- Introductory Offer: First service $25 off for new clients. Encouraged trial without high cost commitment.
- Safety Guarantee: Highlighted child- and pet-safe treatments. This reassurance was key for family households.
- EDDM Coverage: Delivered to 8,200 households in suburban neighborhoods. Neighborhood saturation ensured consistent visibility.
- Repeat Drop: Two mailings over a one-month period. Multiple impressions improved recall and response rates.
Two drops to 8,200 households over one month kept the green message top-of-mind and turned safety-minded families into service plans.
The Results
heading
The eco-focused positioning attracted households looking for safe pest control options.
The postcards drove strong awareness and inbound inquiries.
An environmentally-conscious message combined with EDDM delivery connected with safety-focused households, driving both trial and loyalty.
💡 Pro Tip: For eco-friendly pest services, highlight both the safety and effectiveness of your treatments.
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant.
USPS & Industry Data Proves It
Historic data shows Direct Mail Marketing is still the most effective channel for local businesses
Why Direct Mail Outperforms Digital for Local Business:
Start Small, See Big Results
You can start with as few as 200 postcards and experiment with your local market!
No commitment • Free consultation • Local market analysis included
We're More Than Just
Postcard Printers
MailProsUSA isn't just a direct mail printer, we are a full service marketing company, able to manage every aspect of your campaign from start to finish!
Complete In-House Services:
Design & Print
We design, address, print and mail postcards in-house
Digital Marketing
Email marketing, pay per click management, website development
Follow-up & Tracking
Online follow up and tracking and more
FREE Marketing Advice
Plus FREE marketing advice, whether or not you're a MailProsUSA customer!
From Strategy to Mailbox - We Handle Everything!
Let our experts create a campaign that delivers real results for your business
Get a Free Education Marketing Kit
Call or text us at (949) 380-9500 to get started even faster!
- Entrepreneur
- MSNBC
- Forbes
- ADWEEK
- INSIDER
- Inc.
- USA TODAY