EFFECTIVE DIRECT MAIL MARKETING FOR INSURANCE COMPANIES
Insurance Company Postcards Success Story
Direct Mail Marketing for An insurance agency in Santa Rosa Beach, FL
The Challenge
An insurance agency in Santa Rosa Beach, FL—presented here as HarborView Insurance Co—wanted to expand its reach for homeowners and flood insurance policies in coastal communities. While referrals kept business steady, they lacked a consistent marketing channel to bring in brand-new leads. They decided to test direct mail marketing in Santa Rosa Beach, FL to increase inquiries before the start of hurricane season.
The Solution
A storm-season postcard series offered a free Home Insurance Review with hurricane prep tips—backed by coastal-home visuals, “Locally Owned Since 2001” + a client review, and quick response paths (phone, web, QR).
A targeted postcard campaign was created to stand out and prompt action:
- Seasonal Relevance: Promoted “Free Home Insurance Review” with hurricane preparation tips.
- Professional Visuals: Featured scenic coastal home imagery to connect with local property owners.
- Trust Signals: “Locally Owned Since 2001” and positive client review snippet.
- Clear Response Options: Phone, website link, and QR code to request a free quote.
- Targeting Strategy: Mailed to 7,500 households in designated flood and coastal risk zones.
- Two-Stage Drop: Initial mailing followed by a reminder card 10 days later for non-responders.
Mailed to 7,500 households in flood/coastal risk zones and delivered in two waves (initial + 10-day reminder), the plan kept the offer timely and turned non-responders into quote requests.
The Results
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The campaign generated a strong pre-season response, with many homeowners booking reviews and switching policies.
The postcards drove strong awareness and inbound inquiries.
By pairing seasonal urgency with targeted outreach, HarborView Insurance Co positioned itself as the go-to agency for local homeowners seeking storm-ready coverage.
💡 Pro Tip: Time insurance marketing campaigns around seasonal risk periods to generate faster conversions.
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant.
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