EFFECTIVE DIRECT MAIL MARKETING FOR HVAC COMPANIES
HVAC Postcards Success Story
EDDM for A Home-Comfort Team in Coolidge, AZ
The Challenge
A home-comfort team serving Coolidge, AZ needed more booked tune-ups and high-efficiency system installs before the desert heat ramped up. Online leads were inconsistent, so they shifted to Every Door Direct Mail (EDDM) in Coolidge, AZ—positioned as EDDM for HVAC—to place a clear service-and-savings offer in every priority neighborhood.
The Solution
Peak-season wins come from timing, clarity, and convenience, so the creative emphasized a seasonal hook, strong trust cues, and fast ways to book straight from the mailbox.
An efficiency-focused Every Door Direct Mail (EDDM) campaign was built with the following elements:
- Seasonal Hook: “Beat the Heat — $89 A/C Tune-Up” as the headline. A time-boxed, wallet-friendly offer prompted immediate pre-season bookings.
- Dual Message Layout: One side for maintenance, the other for upgrade consultations. Two clear paths captured both quick service calls and larger replacements.
- Trust Signals: “Licensed & Insured,” years-in-service badge, and a brief customer quote. Visible credibility reduced hesitation for first-time bookings.
- Frictionless Scheduling: QR to live scheduler, tap-to-call line, and a short URL. Multiple low-friction options let homeowners act right from the postcard.
- Route Saturation: EDDM across owner-occupied carrier routes with older housing stock. Targeting aligned outreach with homes most likely to need repairs or upgrades.
- Two-Wave Timing: Initial drop pre-season; reminder two weeks before the first heat spike. Light repetition boosted recall and nudged late responders to book.
- Financing Callout: “0% APR on select systems” placed near the upgrade CTA. Monthly-payment framing made big-ticket installs feel attainable.
- Attribution Stack: Unique QR parameters and tracked numbers feeding the CRM. Closed-loop tracking tied each inquiry to its exact postcard wave for ROI clarity.
Together, these choices converted neighborhood reach into steady service calls and qualified install consults—measurable in the CRM and ready to scale next season.
The Results
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EDDM lifted pre-season tune-ups and converted homeowner interest into booked replacements, building a reliable install pipeline.
The postcards drove strong awareness and inbound inquiries.
By pairing a low-barrier tune-up offer with upgrade messaging and easy scheduling, the campaign delivered quick wins now and long-tail revenue from high-efficiency installs.
💡 Pro Tip: Place your financing badge within eye-line of the upgrade CTA—response rises for both service calls and replacements.
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant.
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