EFFECTIVE EDDM FOR AUTOMOTIVE REPAIR
Automotive Repair Success Story
EDDM for Automotive Repair in DeBary, FL
The Challenge
An auto repair shop in DeBary, FL needed a steadier flow of weekday appointments and higher-margin repair work. Digital ads were inconsistent and referrals weren’t scaling. To reach nearby vehicle owners with a clear service-and-savings message, the team chose Every Door Direct Mail (EDDM) in DeBary, FL—positioned as EDDM for auto repair—to drive oil changes, inspections, and diagnostic bookings.
The Solution
Service bays thrive on predictable demand, so we paired a low-barrier maintenance offer with trust cues and fast, mobile-friendly booking—optimized for quick fridge save and easy redemption.
A results-minded EDDM postcard series delivered:
- Lead Offer Headline: “$39.95 Full-Service Oil Change (Most Vehicles).”
A wallet-friendly, time-boxed offer converted intent into immediate appointments. - Value Stack: Free 20-point inspection plus fluids top-off and tire pressure check.
Added value justified the visit and opened ethical upsell conversations. - High-Margin CTA: “$25 Off Any Repair Over $250.”
A simple threshold incentive encouraged same-day approvals on needed work. - Trust Signals: ASE-certified badge, “Locally Owned,” and a short customer quote.
Visible credibility reduced hesitation for first-time customers. - Frictionless Booking: QR to live scheduler, tap-to-call line, and short URL.
Multiple low-friction paths let drivers act the moment interest sparked. - Route Saturation: EDDM across owner-occupied routes with 6–12-year-old vehicles and multi-car households.
List logic focused spend on cars most likely to need maintenance and repair. - Two-Wave Cadence: Intro drop, then a reminder card three weeks later.
Light repetition improved recall and lifted total redemptions. - Attribution Setup: Unique offer codes and tracked phone lines tied into the POS/CRM.
Clean measurement linked each appointment to the exact postcard wave.
Together, these choices turned local mailboxes into booked bays—blending quick maintenance wins with profitable repair approvals.
The Results
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EDDM lifted weekday volume and converted first-time oil change customers into approved repair work.
The postcards drove strong awareness and inbound inquiries.
By leading with a low-cost maintenance hook, clear trust cues, and easy scheduling, the campaign produced reliable bay utilization and incremental repair revenue.
💡 Pro Tip: Pair a low-price oil change with a simple “$X off over $Y” repair incentive—then make booking instant with a QR to live scheduling.
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant.
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