EFFECTIVE DIRECT MAIL MARKETING FOR DENTAL AND HEALTHCARE
Dental And Healthcare Postcards Success Story
EDDM for A newly established dental office in Aurora
The Challenge
A newly established dental office in Aurora, CO, struggled to attract new patients despite basic postcard efforts. The owner needed a cost-effective way to reach families in the surrounding community and drive appointments consistently. That led her to explore EDDM (Every Door Direct Mail) marketing in Aurora, CO tailored for dental services.
The Solution
Mail Pros USA created a highly targeted EDDM campaign for dental services that blended trust and convenience:
Key campaign features included:
- A welcoming portrait of the dentist on the front to build personal rapport.
- A thoughtful offer: free exam + scan + consultation, with multiple versions of the offer to test appeal.
- A friendly neighborhood map to highlight how close the practice was.
- A QR code for easy, on-the-spot appointment booking.
- Final mailing targeted 6,000 households within nearby ZIP codes using EDDM to blanket the area effectively.
This combination made responding simple and reinforced trust.
The Results
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The EDDM postcards campaign sparked direct engagement, prompting phone inquiries and booking activity in the weeks
The postcards drove strong awareness and inbound inquiries.
By pairing a low-barrier tune-up offer with upgrade messaging, rebates, and easy scheduling, the campaign produced quick wins now and long-tail revenue from high-efficiency installs.
💡 Pro Tip: When targeting local families for dental services, EDDM combined with clear offers, QR-enabled appointment booking, and a friendly map helps turn mail into high-value new patients.
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant.
USPS & Industry Data Proves It
Historic data shows Direct Mail Marketing is still the most effective channel for local businesses
Why Direct Mail Outperforms Digital for Local Business:
Start Small, See Big Results
You can start with as few as 200 postcards and experiment with your local market!
No commitment • Free consultation • Local market analysis included
We're More Than Just
Postcard Printers
MailProsUSA isn't just a direct mail printer, we are a full service marketing company, able to manage every aspect of your campaign from start to finish!
Complete In-House Services:
Design & Print
We design, address, print and mail postcards in-house
Digital Marketing
Email marketing, pay per click management, website development
Follow-up & Tracking
Online follow up and tracking and more
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