EFFECTIVE DIRECT MAIL MARKETING FOR DENTAL AND HEALTHCARE
Dental And Healthcare Postcards Success Story
Direct Mail Marketing for A well-regarded dental clinic in Alexandria
The Challenge
A well-regarded dental clinic in Alexandria, VA, wanted to engage more local residents and drive new patient visits. Online ads weren’t yielding the desired results, and the clinic needed a strategy to personally reach nearby households at scale. That’s when they turned to direct mail marketing in Alexandria, VA to elevate their patient acquisition efforts.
The Solution
Mail Pros USA launched an integrated direct mail marketing for dental practices campaign called Everywhere Small Business, blending print and digital for maximum impact:
Key campaign features included:
- High-Volume Direct Mail: 96,000 targeted postcards mailed to local residential routes.
- Compelling Offer: A bundled “New Patient Special” to engage families looking for dental care.
- Trust Signals: A five-star patient testimonial prominently featured to build credibility.
- Prestige Badge: “Washington Top Dentist 2019” seal included on the postcard for added authority.
- Digital Reinforcement: Coordinated Google, Facebook, and Instagram ads ran concurrently to reinforce the mailbox message.
This multi-channel strategy ensured consistent visibility and engagement at every touchpoint.
The Results
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The campaign drove a significant boost in patient inquiries and bookings—proving that blended direct mail and digital reinforcement works.
The postcards drove strong awareness and inbound inquiries.
This campaign brought in 29 new patients and delivered over $59,000 in immediate revenue. With average revenue per patient exceeding $2,000, many of these new visitors are likely to become long-term, loyal clients—making the campaign’s impact even more valuable over time.
💡 Pro Tip: Dental clinics can dramatically boost patient acquisition by combining high-impact postcards with targeted digital ads—especially when backed by trust-building elements like testimonials and credible awards.
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant.
USPS & Industry Data Proves It
Historic data shows Direct Mail Marketing is still the most effective channel for local businesses
Why Direct Mail Outperforms Digital for Local Business:
Start Small, See Big Results
You can start with as few as 200 postcards and experiment with your local market!
No commitment • Free consultation • Local market analysis included
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Postcard Printers
MailProsUSA isn't just a direct mail printer, we are a full service marketing company, able to manage every aspect of your campaign from start to finish!
Complete In-House Services:
Design & Print
We design, address, print and mail postcards in-house
Digital Marketing
Email marketing, pay per click management, website development
Follow-up & Tracking
Online follow up and tracking and more
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