EFFECTIVE DIRECT MAIL MARKETING FOR DENTAL AND HEALTHCARE
Dental And Healthcare Postcards Success Story
Every Door Direct Mail for A family practice in Auburn, AL
The Challenge
A family practice in Auburn, AL needed steadier new-patient flow and hygiene reactivations before back-to-school. Competing digital ads were costly and uneven, so the team turned to Every Door Direct Mail (EDDM) in Auburn, AL—set up as EDDM for dentist—to put simple, neighborhood-focused offers in nearby households.
The Solution
To win busy families, we combined warm visuals, risk-free value, and instant booking paths that make action effortless from the mailbox.
A patient-friendly Every Door Direct Mail (EDDM) plan delivered:
- Welcoming Creative: Friendly provider photo and bright, hygienic layout. Human, approachable visuals reduce anxiety and lift first-time call rates.
- New-Patient Bundle: Exam, X-rays & basic cleaning at a clear introductory price. Transparent value removes sticker shock and speeds decisions.
- Family & Ortho Panel: “Kids’ checkups available” + “Complimentary ortho consult.” Dual hooks widen appeal to parents and teen aligner candidates.
- Insurance & Financing: “Most PPOs accepted • Flexible payment options.” Handling top objections early keeps families moving.
- Easy Scheduling: QR to online booking, tap-to-call line, and short URL. Multiple low-friction paths let households act right from the postcard.
- Smart Route Selection: EDDM carrier routes within 3–5 miles, emphasizing recent movers and homes with kids. Audience filters focus spend on high-propensity patients.
- Two-Wave Cadence: Intro drop, then a reminder card four weeks later. Light repetition improves recall and second-look conversions.
- Attribution & Recall: Unique codes by wave + follow-up texts for unbooked inquiries. Clean measurement and quick re-engagement lift total appointments.
Together, these moves turned neighborhood reach into booked exams and hygiene reactivations—scalable, measurable, and ready to repeat each quarter.
The Results
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EDDM produced consistent new-patient bookings and reactivated lapsed families, strengthening both immediate and recurring hygiene revenue.
The postcards drove strong awareness and inbound inquiries.
By pairing a low-risk starter offer with clear insurance acceptance and instant scheduling, the campaign turned nearby households into loyal patients and future referrals.
💡 Pro Tip: Put your strongest new-patient bundle beside the QR—seeing the price and the “Book Now” path in one glance drives faster commitments.
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant.
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