EFFECTIVE DIRECT MAIL MARKETING FOR FURNITURE & HOME DECOR
Furniture & Home Décor Success Story
Direct Mail Marketing for Furniture & Home Décor Peachtree, GA
The Challenge
mattress retailer in Peachtree, GA needed to increase in-store comfort fittings and close higher-margin bundle sales (mattress + adjustable base). Digital ads were uneven and word-of-mouth wasn’t scaling. To reach nearby households with a saveable, offer-led message, the team turned to Every Door Direct Mail (EDDM) in Peachtree, GA—configured as EDDM for mattress retailers—to drive showroom visits and quote requests.
The Solution
Sleep purchases hinge on tactile trial, clear value, and easy financing—so we built a fridge-worthy mailer that moved shoppers from curiosity to a booked fitting.
An EDDM-first postcard plan delivered:
- Hero Product Visuals: Full-bleed images of premium hybrid and memory-foam models.
Lifestyle-rich photography helped recipients imagine comfort at home and justified a store visit. - Offer Stack: “Save up to $400 on Featured Sets” + “Free Pillow Bundle with Any Queen/King Set.”
Dual incentives appealed to both value seekers and premium buyers. - Financing Callout: “0% APR for 36 Months on Approved Credit.”
Monthly-payment framing made bigger tickets feel attainable today. - Comfort Fitting CTA: “Book a 15-Minute Sleep Profile.”
A specific, low-time commitment turned curiosity into scheduled foot traffic. - Sleep Quiz QR: Short quiz leading to 2–3 model recommendations.
Personalization increased confidence before stepping into the showroom. - Trust & Local Cues: “Family-Owned,” delivery/removal badges, and a short customer quote.
Proof points reduced hesitation for first-time shoppers. - Route Saturation: EDDM across owner-occupied routes with recent movers and larger bedrooms per household.
Targeting aligned outreach with likely mattress buyers. - Two-Wave Timing: First drop pre-paycheck; second drop two weeks later near weekend planning.
Light repetition lifted total response without fatiguing routes. - Attribution Setup: Unique QR parameters and tracked lines feeding the CRM by product tier.
Together, these choices turned neighborhood reach into booked comfort fittings and bundled set orders—repeatable, measurable, and ready to scale.
The Results
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EDDM increased in-store trials and converted shoppers into bundled mattress + base purchases.
The postcards drove strong awareness and inbound inquiries.
By pairing tactile trial (“Sleep Profile”) with savings and simple financing, the campaign produced steady showroom traffic and higher-margin bundle revenue.
💡 Pro Tip: Put your strongest bundle incentive beside the 0% APR badge and the Book Fitting QR—seeing all three at once accelerates in-store commitments.
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant.
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