EDDM US Services: Everything You Need to Know Before You Start

Direct mail continues to be one of the most reliable ways to connect with local audiences, and in the United States, EDDM (Every Door Direct Mail) makes the process simpler and more affordable than ever. By allowing businesses to reach entire neighborhoods without the need for costly mailing lists, EDDM US services provide an efficient path to customer engagement and brand visibility. From restaurants and real estate agents to healthcare providers and retail stores, this method ensures your marketing message lands directly in the hands of households that matter most.

With rising competition across industries, having a marketing channel that cuts through the noise is essential. EDDM US not only delivers cost savings but also creates a tangible, eye-catching experience that digital ads often fail to achieve. MailPros USA explains everything you need to know before starting your campaign—from how EDDM works to why partnering with a professional service can maximize your results.

What Is EDDM US?

EDDM US (Every Door Direct Mail in the United States) is a service offered by the USPS that allows businesses to deliver postcards, flyers, or brochures to every household along a selected mail route—without the need for a customer mailing list. It’s a cost-effective way to target specific neighborhoods, ZIP codes, or cities with your marketing message.

With EDDM, you can:

• Reach local customers quickly
• Avoid purchasing or managing mailing lists
• Save on postage compared to traditional direct mail campaigns
• Deliver oversized, eye-catching postcards directly into mailboxes

Why Businesses Across the US Choose EDDM

Thousands of businesses nationwide rely on EDDM US services because they combine precision targeting with affordability. Whether you’re a small local restaurant or a national brand with multiple branches, EDDM ensures your marketing message gets seen by the right people at the right time.

Top Benefits of EDDM US:

• Wider Reach at Lower Cost: Pay significantly less per piece than traditional direct mail.
• Targeted Marketing: Focus on neighborhoods where your potential customers live.
• No Mailing List Hassles: The USPS delivers your mail to every home in your selected routes.
• High Visibility: Large-format postcards and flyers stand out in the mailbox.
• Proven ROI: Many businesses see higher response rates compared to digital-only ads.

How EDDM US Works

Getting started with EDDM US services is straightforward:

• Design Your Mail Piece: Create a professional flyer or postcard that grabs attention.
• Choose Your Routes: Use mapping tools to select delivery areas by neighborhood or ZIP code.
• Prepare Your Mail: Bundle your mailers according to USPS guidelines.
• Drop Off at USPS: Submit your prepared bundles at the post office.
• Delivered to Homes: USPS ensures every household in your selected route receives your marketing piece.

Why Partner with MailPros USA for EDDM US

While you can technically manage an EDDM campaign yourself, most businesses prefer to work with experts like MailPros USA to save time, money, and effort. We handle everything from design to printing to USPS delivery, ensuring your campaign runs smoothly and generates real results.

MailPros USA EDDM US Services Include:

• Custom Design: Professional postcard and flyer design tailored to your brand.
• High-Quality Printing: Durable, vibrant materials that make a lasting impression.
• Route Selection Assistance: Data-driven targeting to reach the right audience.
• Mailing Preparation: Bundling, paperwork, and USPS compliance taken care of.
• Complete Fulfillment: End-to-end service so you can focus on running your business.

Industries That Benefit Most from EDDM US

EDDM US works well for nearly any business, but it’s especially effective for:

• Restaurants & Cafés: Share menus, coupons, and promotions with nearby households.
• Real Estate Agents: Showcase listings and open houses in specific neighborhoods.
• Local Retail Stores: Announce grand openings, seasonal sales, or special discounts.
• Gyms & Fitness Centers: Promote memberships, classes, and personal training.
• Healthcare Providers: Highlight dental, medical, or chiropractic services.
• Political Campaigns: Reach registered voters with clear, persuasive messages.

FAQs

Do I need a mailing list for EDDM US?

No. USPS delivers to every household on your chosen route—no list required.

How much does EDDM US cost?

Postage rates are much lower than standard direct mail, typically around 19¢ per piece (not including printing and design).

What size postcards can I send with EDDM US?

Oversized postcards and flyers (6.25” x 9”, 8.5” x 11”, or even larger) are allowed, which helps your message stand out.

Can I target specific demographics?

While EDDM US doesn’t use individual mailing lists, you can choose routes based on USPS data like household income, age range, or average family size.

How quickly will my mail be delivered?

Most EDDM US campaigns reach households within 1–3 business days after drop-off.

Conclusion

EDDM US services have quickly become one of the most effective ways for businesses of all sizes to reach local customers without the hassle of mailing lists or expensive campaigns. By placing your brand directly into the hands of households in your target neighborhoods, you gain visibility, trust, and a strong return on investment. Whether you’re promoting a grand opening, seasonal sale, or ongoing service, EDDM allows you to connect with your community in a way that digital ads simply can’t match.

At MailPros USA, we specialize in making the entire process seamless—handling everything from design and printing to USPS preparation and delivery. Our goal is to give your business an edge by creating direct mail campaigns that are both cost-effective and results-driven. If you’re ready to make your marketing stand out, it’s time to partner with MailPros USA and launch your next EDDM US campaign with confidence.