EFFECTIVE DIRECT MAIL MARKETING FOR AUTOMOTIVE REPAIR
Automotive Repair Success Story
Direct Mail Marketing for Automotive Repair in Florence, KY
The Challenge
A small family-run auto repair shop in Florence, KY, had just changed hands to two siblings who were eager to grow the business. While they had a strong work ethic and top-notch service, foot traffic was low and traditional local advertising wasn’t producing results. They needed a way to get noticed, earn trust, and bring in new customers quickly. That’s when they turned to direct mail marketing in Florence, KY to target local car owners.
The Solution
Mail Pros USA created a direct mail marketing for automotive repair campaign focused on connecting with drivers within a 2-mile radius of the shop. The postcards were designed to be attention-grabbing, trust-building, and action-focused.
Here’s what made the campaign work:
- Instant Trust-Building: Displayed recognizable trust badges (BBB accreditation and local chamber membership).
- Strong Offer: Featured a bold $19.95 oil-change coupon to grab attention and motivate first-time visits.
- Location Map: Added a simple neighborhood map so recipients could instantly see how close the shop was.
- Benefit Highlights: Listed key selling points like certified technicians, fast turnaround, and warranty-backed repairs.
- Smart Targeting: Selected addresses from a curated mailing list of local homeowners with vehicles in relevant age ranges.
Curated homeowner lists matched to vehicle age, plus proximity cues and a simple coupon, cut friction from mailbox to bay and encouraged repeat visits.
The Results
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This direct mail marketing in Florence, KY brought in 32 new paying customers from just one mailing — and generated $9,600 in immediate revenue.
The postcards drove strong awareness and inbound inquiries.
By leading with a low-risk oil change, stacking diagnostic value, and making booking effortless, the campaign delivered steady car count and profitable follow-on work.
💡 Pro Tip: For automotive repair shops, direct mail marketing for automotive repair works best when you target nearby households with compelling offers and refresh your campaigns annually to keep engagement high.
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant.
USPS & Industry Data Proves It
Historic data shows Direct Mail Marketing is still the most effective channel for local businesses
Why Direct Mail Outperforms Digital for Local Business:
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