EFFECTIVE DIRECT MAIL MARKETING FOR DENTAL AND HEALTHCARE
Dental And Healthcare Postcards Success Story
EDDM for A Family Dental Practice in Colorado Springs
The Challenge
A family dental practice in Colorado Springs wanted to consistently boost new-patient bookings. Prior efforts using basic mailers didn’t move the needle. They needed a highly visible, community-wide strategy. That’s when they turned to EDDM marketing in Colorado Springs, CO targeted specifically for dental practice postcards to reach a broad local audience efficiently.
The Solution
Mail Pros USA created an EDDM for dental practices campaign using a professionally designed postcard mailed to every home in the most relevant neighborhoods.
Key campaign elements included:
- A prominent portrait of the dentist to build trust and a friendly impression.
- A compelling offer: free exam, scan, and consultation to encourage first-time appointments.
- A neighbor-friendly map, emphasizing convenience and proximity.
- A QR code for instant online booking, simplifying patient response.
This broad yet precise approach maximized exposure in their target area and drove visibility.
The Results
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The EDDM campaign led to a noticeable uptick in inquiries—several new bookings followed quickly after delivery, showing strong immediate engagement.
The postcards drove strong awareness and inbound inquiries.
By pairing a low-barrier tune-up offer with upgrade messaging, rebates, and easy scheduling, the campaign produced quick wins now and long-tail revenue from high-efficiency installs.
💡 Pro Tip: EDDM campaigns are excellent for dental practices seeking broad neighborhood awareness—pairing a clear offer with QR booking and a friendly map can dramatically increase new patient flow.
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant.
USPS & Industry Data Proves It
Historic data shows Direct Mail Marketing is still the most effective channel for local businesses
Why Direct Mail Outperforms Digital for Local Business:
Start Small, See Big Results
You can start with as few as 200 postcards and experiment with your local market!
No commitment • Free consultation • Local market analysis included
We're More Than Just
Postcard Printers
MailProsUSA isn't just a direct mail printer, we are a full service marketing company, able to manage every aspect of your campaign from start to finish!
Complete In-House Services:
Design & Print
We design, address, print and mail postcards in-house
Digital Marketing
Email marketing, pay per click management, website development
Follow-up & Tracking
Online follow up and tracking and more
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