EFFECTIVE DIRECT MAIL MARKETING FOR DENTAL AND HEALTHCARE
Dental And Healthcare Postcards Success Story
Every Door Direct Mail for A family practice in Pulaski
The Challenge
A family practice in Pulaski, TN needed steadier new-patient flow and hygiene reactivations. Competing digital ads were costly and inconsistent, so the team turned to Every Door Direct Mail (EDDM) in Pulaski, TN—configured as EDDM for dentist—to place clear, neighborhood-focused offers directly into nearby households.
The Solution
Dental choices hinge on trust, convenience, and upfront value—so we paired friendly visuals with risk-free offers and instant booking paths that make action effortless.
An approachable Every Door Direct Mail (EDDM) plan delivered:
- Warm Smile Creative: Friendly provider photo and bright, hygienic design. Human, approachable visuals reduce anxiety and lift first-time call rates.
- New-Patient Offer: Exam, X-rays & basic cleaning at a simple introductory price. Transparent value removes sticker shock and speeds decisions.
- Insurance & Financing Panel: “Most PPOs accepted • Flexible payment options.” Handling top objections early keeps families moving.
- Urgent Care Callout: “Same-Day Emergency Appointments Available.” Time-sensitive needs convert quickly when urgency is acknowledged.
- Easy Scheduling: QR to online booking, tap-to-call line, and short URL. Multiple low-friction paths let households act from the mailbox.
- Smart Route Selection: EDDM carrier routes within 3–5 miles, with recent movers and households with kids. Audience filters focus spend on high-propensity patients.
- Two-Wave Cadence: Intro drop, then a reminder card four weeks later. Light repetition improves recall and second-look conversions.
- Attribution & Follow-Up: Unique codes by wave + recall text flows for unbooked inquiries. Clean measurement and quick re-engagement lift total appointments.
Together, these moves turned neighborhood reach into booked exams and hygiene reactivations—scalable, measurable, and ready to repeat each quarter.
The Results
heading
EDDM produced consistent new-patient bookings and reactivated lapsed families, strengthening both immediate and recurring hygiene revenue.
The postcards drove strong awareness and inbound inquiries.
By pairing a risk-free starter offer with clear insurance acceptance and instant scheduling, the campaign converted nearby households into loyal patients and future referrals.
💡 Pro Tip: Put your strongest new-patient bundle beside the QR—seeing the price and the “Book Now” path in one glance drives faster commitments.
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant.
USPS & Industry Data Proves It
Historic data shows Direct Mail Marketing is still the most effective channel for local businesses
Why Direct Mail Outperforms Digital for Local Business:
Start Small, See Big Results
You can start with as few as 200 postcards and experiment with your local market!
No commitment • Free consultation • Local market analysis included
We're More Than Just
Postcard Printers
MailProsUSA isn't just a direct mail printer, we are a full service marketing company, able to manage every aspect of your campaign from start to finish!
Complete In-House Services:
Design & Print
We design, address, print and mail postcards in-house
Digital Marketing
Email marketing, pay per click management, website development
Follow-up & Tracking
Online follow up and tracking and more
FREE Marketing Advice
Plus FREE marketing advice, whether or not you're a MailProsUSA customer!
From Strategy to Mailbox - We Handle Everything!
Let our experts create a campaign that delivers real results for your business
Get a Free Education Marketing Kit
Call or text us at (949) 380-9500 to get started even faster!
- Entrepreneur
- MSNBC
- Forbes
- ADWEEK
- INSIDER
- Inc.
- USA TODAY