EFFECTIVE DIRECT MAIL MARKETING FOR DENTAL AND HEALTHCARE
Dental And Healthcare Postcards Success Story
Direct Mail Marketing for A Tanty Family Dental in Waukesha
The Challenge
Tanty Family Dental, a general dentistry practice in Waukesha, WI, needed a dependable strategy to increase new patient flow. With monthly new patient counts stuck in the single digits, they turned to direct mail marketing in Waukesha, WI—hoping postcards could finally deliver consistent, scalable results.
The Solution
Mail Pros USA developed a focused direct mail marketing for dental services campaign built around repetition and branding:
Key campaign features included:
- A consistent mailing schedule—6,000 postcards mailed every month, ensuring ongoing visibility
- A warm, family-friendly design featuring smiling faces to build trust and recognition
- Multiple offers on each card to captivate different types of prospects
- Seamless digital integration with follow-up display ads on Google, Facebook, and Instagram shaping a multi-touch journey
This sustained, cohesive mix of print and digital solidified their brand recall and made appointments easier to come by.
The Results
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The campaign delivered powerful, measurable results over time, showing the real impact of consistency in marketing.
The postcards drove strong awareness and inbound inquiries.
With 6,000 postcards mailed every month and matched Google/Facebook/Instagram ads, a friendly multi-offer design drove a 349% lift—taking new patients from 4.9 to 22 per month—at $350 average revenue per patient.
💡 Pro Tip: Consistent repetition of targeted direct mail combined with matched digital ads can exponentially grow your patient base. Don’t rely on one-off mailings—steady visibility drives lasting results.
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant.
USPS & Industry Data Proves It
Historic data shows Direct Mail Marketing is still the most effective channel for local businesses
Why Direct Mail Outperforms Digital for Local Business:
Start Small, See Big Results
You can start with as few as 200 postcards and experiment with your local market!
No commitment • Free consultation • Local market analysis included
We're More Than Just
Postcard Printers
MailProsUSA isn't just a direct mail printer, we are a full service marketing company, able to manage every aspect of your campaign from start to finish!
Complete In-House Services:
Design & Print
We design, address, print and mail postcards in-house
Digital Marketing
Email marketing, pay per click management, website development
Follow-up & Tracking
Online follow up and tracking and more
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