Effective Direct Mail Marketing for Dental and Healthcare
Dental and Healthcare Postcards Success Story
Direct Mail Marketing for Tanty Family Dental in Waukesha, WI
The Challenge
Tanty Family Dental, a general practice in Waukesha, WI, was averaging 4.9 new patients a month. Not one slow month. The average, month after month. Digital ads were running and doing something, just never enough to move that number, and the practice had the same doubt most dentists have before they try mail: does anybody actually read a postcard anymore? They decided to find out and put the budget into direct mail marketing in Waukesha, WI.
The Solution
Mail Pros USA built the campaign around repetition instead of one big drop. The list was drawn on proximity and demographics, and the creative stayed consistent month to month so the card would start to look familiar.
Key campaign features included:
Consistent Volume: 6,000 postcards mailed every month. Same neighborhoods, no gaps.
Trust-Building Design: Warm, family-friendly, real smiling faces. After a few drops people recognize the card before they read it.
Strategic Offers: More than one offer per card, because somebody due for a cleaning and somebody putting off a crown aren’t reading for the same thing.
Digital Integration: We didn’t stop at print. Display ads on Google, Facebook and Instagram followed the same households, so the card in the hand and the ad on the phone backed each other up.
Why It Works
Mail isn’t a one-and-done tactic, and that’s the part most practices get wrong. One drop gets ignored. Three get noticed. By the sixth month that card was a familiar object in those houses, and the digital ads were landing in front of people who already knew the name.
The Results
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New patients went from 4.9 a month to 22, a 349% lift, at an average of $350 in revenue per patient. It didn't happen off one drop either. The number climbed as the mailings stacked up, which is the whole argument for committing to a schedule rather than testing once and calling it.
The postcards drove strong awareness and inbound inquiries.
By combining a saturation strategy with digital retargeting, the friendly multi-offer design drove a 349% lift—taking new patients from 4.9 to 22 per month—at $350 average revenue per patient.
Pro Tip: A single mailing tells you almost nothing. Commit to a monthly drop into the same routes and run matched digital ads at the same households. Visibility compounds, and that’s where the growth comes from.
Interested in doing something similar for your practice? Call us and we’ll connect you with a marketing consultant.
USPS & Industry Data Proves It
Historic data shows Direct Mail Marketing is still the most effective channel for local businesses
Why Direct Mail Outperforms Digital for Local Business:
Start Small, See Big Results
You can start with as few as 200 postcards and experiment with your local market!
No commitment • Free consultation • Local market analysis included
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Postcard Printers
MailProsUSA isn't just a direct mail printer, we are a full service marketing company, able to manage every aspect of your campaign from start to finish!
Complete In-House Services:
Design & Print
We design, address, print and mail postcards in-house
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Email marketing, pay per click management, website development
Follow-up & Tracking
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