EFFECTIVE DIRECT MAIL MARKETING FOR HVAC COMPANIES
HVAC Postcards Success Story
Every Door Direct Mail for A residential HVAC team in Bethlehem, CT
The Challenge
A residential HVAC team needed more booked tune-ups and high-efficiency installs across Bethlehem, CT ahead of peak season. Online leads were inconsistent and word-of-mouth wasn’t scaling. To put a clear service-and-savings offer into every priority neighborhood, they shifted to Every Door Direct Mail (EDDM) in Bethlehem, CT—purpose-built EDDM for HVAC—to lift pre-season demand and generate upgrade consultations.
The Solution
Peak-season wins depend on timing, clarity, and convenience—so the mailer led with a seasonal hook, visible trust, and fast ways to book straight from the mailbox.
An efficiency-focused Every Door Direct Mail (EDDM) plan was built with the following elements:
- Seasonal Hook: “Beat the Heat — $89 A/C Tune-Up” as the headline. A time-boxed, wallet-friendly offer prompted immediate pre-season bookings.
- Dual Message Layout: One side for maintenance, the other for upgrade consultations. Two clear paths captured both quick service calls and larger replacements.
- Trust Signals: “Licensed & Insured,” NATE-certified techs, and a short customer quote. Visible credibility reduced hesitation for first-time bookings.
- Frictionless Scheduling: QR to live scheduler, tap-to-call line, and a short URL. Multiple low-friction options let homeowners act right from the postcard.
- Smart Targeting: Owner-occupied carrier routes with older housing stock and higher summer load. Targeting aligned outreach with homes most likely to need repairs or upgrades.
- Two-Wave Timing: Initial drop pre-season; reminder two weeks before the first heat spike. Light repetition boosted recall and nudged late responders to book.
- Financing Callout: “0% APR on select systems” placed near the upgrade CTA. Monthly-payment framing made big-ticket installs feel attainable.
- Attribution Stack: Unique QR parameters and tracked numbers feeding the CRM. Closed-loop tracking tied each inquiry to its exact postcard wave for ROI clarity.
Together, these choices converted neighborhood reach into steady service calls and qualified install consults—measurable in the CRM and ready to scale next season.
The Results
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EDDM increased pre-season tune-ups and turned homeowner interest into booked replacements, building a reliable install pipeline.
The postcards drove strong awareness and inbound inquiries.
By pairing a low-barrier tune-up offer with upgrade messaging and easy scheduling, the campaign delivered quick wins now and long-tail revenue from high-efficiency installs.
💡 Pro Tip: Place your financing badge beside the upgrade CTA—when homeowners see monthly payments next to the offer, conversions climb.
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant.
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