EFFECTIVE DIRECT MAIL MARKETING FOR HVAC COMPANIES
HVAC Postcards Success Story
Every Door Direct Mail for A local HVAC company in Petaluma, CA
The Challenge
A local HVAC company needed more booked service calls and high-margin system installs across Petaluma, CA ahead of peak season. Digital ads were volatile and word-of-mouth wasn’t scaling. To reach every household in priority routes with a clear service-and-savings message, the team launched Every Door Direct Mail (EDDM) in Petaluma, CA—configured as EDDM for HVAC—to lift tune-up demand and generate installation consultations.
The Solution
Peak-season readiness depends on timing, clarity, and convenience, so the creative led with a seasonal hook, trust cues, and fast ways to book.
An efficiency-focused EDDM campaign was built with the following elements:
- Seasonal Hook: “Beat the Heat—$89 A/C Tune-Up” headlined the card. A time-bound, wallet-friendly offer prompted immediate booking before temperatures spiked.
- Dual-Side Messaging: One side for tune-ups, the other for high-efficiency system upgrades. Two paths captured both quick service calls and larger replacement opportunities.
- Trust Signals: “Licensed & Insured,” years-in-service badge, and a short customer quote. Credibility elements reduced friction for first-time bookings.
- Flexible Booking: QR to real-time scheduler, tap-to-call line, and short URL. Multiple low-friction options let homeowners act right from the mailbox.
- Route Saturation: EDDM across owner-occupied carrier routes with older housing stock. Targeting aligned outreach with homes most likely to need repairs or upgrades.
- Two-Wave Timing: Initial drop pre-season; reminder drop two weeks before the first heat wave. Light repetition boosted recall and pushed late responders to book.
- Financing Callout: “0% APR promo on select systems” placed near the upgrade panel. Monthly-payment framing made big-ticket installs feel attainable.
- Attribution Stack: Unique QR parameters and tracked phone numbers feeding the CRM. Closed-loop tracking tied each inquiry to the exact postcard wave for ROI clarity.
Together, these choices turned neighborhood saturation into steady service calls and qualified install consults—measurable at the CRM and ready to scale next season.
The Results
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EDDM increased pre-season tune-ups and converted homeowner interest into booked replacements, building a reliable install pipeline.
The postcards drove strong awareness and inbound inquiries.
By pairing a low-barrier tune-up offer with upgrade messaging and easy scheduling, the campaign delivered quick wins and long-term revenue from high-efficiency installs.
💡 Pro Tip: Lead with a simple, time-boxed service offer and place your financing badge near the upgrade CTA—response climbs for both calls and replacements.
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant.
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