EFFECTIVE DIRECT MAIL MARKETING FOR HVAC COMPANIES
HVAC Postcards Success Story
Every Door Direct Mail for A residential HVAC team in St. Charles, MO
The Challenge
A residential HVAC team needed more booked tune-ups and high-efficiency installs across St. Charles, MO ahead of peak season. Online leads were uneven and referrals weren’t scaling. To get offers into every priority neighborhood, the team launched Every Door Direct Mail (EDDM) in St. Charles, MO—purpose-built EDDM for HVAC—to boost pre-season service calls and upgrade consultations.
The Solution
Peak-season wins come from timing, clarity, and convenience—so the creative led with a seasonal hook, strong trust cues, and fast ways to book right from the mailbox.
An efficiency-focused EDDM campaign was built with the following elements:
- Seasonal Hook: “Beat the Heat — $89 A/C Tune-Up” as the headline. A time-boxed, wallet-friendly offer prompted immediate pre-season bookings.
- Split Messaging: One side for maintenance, the other for high-efficiency upgrade consults. Two clear paths captured both quick service calls and larger replacements.
- Trust Signals: “Licensed & Insured,” NATE-certified techs, and a short customer review. Visible credibility reduced hesitation for first-time bookings.
- Frictionless Scheduling: QR to live scheduler, tap-to-call line, and short URL. Multiple low-friction options let homeowners act in seconds.
- Route Saturation: EDDM across owner-occupied routes with older housing stock. Targeting aligned outreach with homes most likely to need repairs or upgrades.
- Two-Wave Timing: Initial drop pre-season; reminder two weeks before the first heat spike. Light repetition boosted recall and nudged late responders to book.
- Financing Callout: “0% APR on select systems” beside the upgrade CTA. Monthly-payment framing made big-ticket installs feel attainable.
- Attribution Stack: Unique QR parameters and tracked numbers feeding the CRM. Closed-loop tracking tied each inquiry to the exact postcard wave for ROI clarity.
Together, these choices turned neighborhood saturation into steady service calls and qualified install consults—measurable in the CRM and ready to scale next season.
The Results
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EDDM lifted pre-season tune-ups and converted homeowner interest into booked replacements, building a reliable install pipeline.
The postcards drove strong awareness and inbound inquiries.
By pairing a low-barrier tune-up offer with upgrade messaging and easy scheduling, the campaign delivered quick wins and long-tail revenue from high-efficiency installs.
💡 Pro Tip: Place your financing badge within eye-line of the upgrade CTA—when homeowners see monthly payments next to the offer, conversions climb.
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant.
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