EFFECTIVE DIRECT MAIL MARKETING FOR HVAC COMPANIES
HVAC Postcards Success Story
Every Door Direct Mail for A home services provider in Westfield, MA
The Challenge
A home services provider offering HVAC and roofing needed more booked service calls and high-value projects across Westfield, MA ahead of peak heat and summer storms. Online leads were inconsistent. To reach every priority neighborhood with a clear service-and-safety message, the team launched Every Door Direct Mail (EDDM) in Westfield, MA—purpose-built EDDM for HVAC and roofing—to drive tune-ups, roof inspections, and upgrade consultations.
The Solution
Peak-season comfort and storm readiness hinge on timing, clarity, and convenience—so the creative led with seasonal hooks, trust cues, and fast ways to book straight from the mailbox.
An integrated Every Door Direct Mail (EDDM) postcard campaign was built with the following elements:
- Dual Seasonal Hook: “$89 A/C Tune-Up” + “Free Roof Check After Heavy Rains.” Two complementary offers captured both immediate maintenance and safety concerns.
- Split-Side Layout: One side focused on HVAC service & high-efficiency upgrades; the other on roof inspections & repairs. A clear two-lane design let homeowners self-select the need that matched them.
- Storm-Readiness Panel: Hail/wind checklist and “What to photograph” guidance after a storm. Practical tips positioned the brand as a helpful partner, not just a seller.
- Trust Signals: “Licensed & Insured,” NATE-certified techs, manufacturer badges, and a short customer quote. Visible credibility reduced hesitation for first-time bookings.
- Frictionless Scheduling: QR to real-time scheduler, tap-to-call line, and a short URL. Multiple, low-friction paths enabled action within seconds of reading.
- Route Saturation: EDDM across owner-occupied routes with older housing stock and tree exposure. Targeting aligned outreach with homes most likely to need repairs or upgrades.
- Two-Wave Timing: Initial drop pre-season; reminder two weeks before the first heat wave. Light repetition boosted recall and nudged late responders to book.
- Financing Callout: “0% APR on select systems & roofing projects.” Payment framing made larger projects feel attainable right now.
- Attribution Stack: Unique QR parameters and tracked lines feeding the CRM by service type. Closed-loop measurement tied each inquiry to the exact postcard wave.
Together, these choices turned neighborhood saturation into steady service calls and qualified HVAC/roofing project consults—measurable in the CRM and ready to scale next season.
The Results
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EDDM increased pre-season tune-ups, filled inspection slots, and converted homeowners into booked projects across both service lines.
The postcards drove strong awareness and inbound inquiries.
By pairing a low-barrier service offer with storm-readiness value and easy booking, the campaign delivered quick wins and a deeper pipeline for high-efficiency installs and roof work.
💡 Pro Tip: If you offer multiple home services, split the postcard face so each service has a focused message and CTA—response rates climb without doubling postage.
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant.
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