EFFECTIVE DIRECT MAIL MARKETING FOR INSURANCE COMPANIES
Insurance Company Postcards Success Story
Every Door Direct Mail for An Insurance Agency in Douglasville, GA
The Challenge
A Georgia-based agency needed a steadier stream of bundled home/auto prospects in local neighborhoods. Digital leads were inconsistent, so the team turned to Every Door Direct Mail (EDDM) in Douglasville, GA—configured as EDDM for insurance—to place a clear savings message and simple response paths in every nearby mailbox.
The Solution
Neighborhood households respond when savings, trust, and next steps are obvious at a glance—so the creative prioritized a bold value promise, visible proof, and low-friction ways to act.
An EDDM-first postcard plan was built with the following elements:
- Savings Headline: “Bundle Home & Auto — Save Up to $600/Year.” A concrete, easy-to-skim benefit moved recipients from curiosity to action.
- Trust Signals: Review badge, “Locally Servicing Douglasville Since 2011,” and a short client quote. Social proof and tenure reduced risk for first-time switchers.
- Simple CTA Stack: Tap-to-call number, QR to a 60-second quote request, and short URL. Multiple channels let households respond in the moment, on their terms.
- Route Saturation: EDDM across owner-occupied carrier routes with mid-to-high home values. Blanket coverage ensured reach without buying or cleaning lists.
- Homeowner Perks Panel: “Annual Review at No Cost” and “Multi-Policy Discounts.” Framing insurance shopping as a free service lowered perceived effort.
- Two-Wave Cadence: Intro mailer, then a reminder highlighting “rates reviewed this month.” Light repetition kept the offer top-of-mind without fatigue.
- Attribution Setup: Unique QR parameters and tracked lines feeding the CRM. Clean attribution tied each inquiry to the exact postcard drop.
This mix converted neighborhood saturation into booked policy reviews and multi-policy conversions—repeatable, measurable, and ready to scale.
The Results
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EDDM generated consistent quote requests and bundled policy sign-ups from targeted Douglasville routes.
The postcards drove strong awareness and inbound inquiries.
By leading with a numeric savings claim, visible trust cues, and easy response options, the campaign turned local households into profitable bundled accounts.
💡 Pro Tip: Pair a clear annual savings figure with a free “Coverage & Rate Check”, it lowers resistance and accelerates decisions.
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant.
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