EFFECTIVE DIRECT MAIL MARKETING FOR INSURANCE COMPANIES
Insurance Company Postcards Success Story
Direct Mail Marketing for A Growing Insurance Agency in Orlando, FL
The Challenge
A growing insurance agency in Orlando, FL—here called Everstone Insurance Co—wanted to compete with larger firms by highlighting personalized service for auto and home insurance. Their online ads produced unqualified leads, so they turned to direct mail marketing in Orlando, FL for a more targeted approach.
The Solution
An Orlando campaign launched a credibility-forward postcard—“Bundle & Save: average $600/year” headline, family/home visuals, 5-star badge and “Locally Trusted Since 1998”—with phone, short link, and QR that make getting a quote effortless.
A credibility-focused postcard campaign was launched with:
- Strong Offer: “Bundle and Save – Average $600/year in Savings.”
- Relatable Imagery: Smiling families and homes reflecting the local community.
- Trust Builders: Google 5-star badge and “Locally Trusted Agents Since 1998.”
- Simple Response: Easy-call number, short web link, and QR code to a quote form.
- Geo-Targeting: Mailed to 9,000 households with mid-to-high value homes and multiple vehicles.
- Follow-Up Mailing: Reminder sent 14 days later to the same list to boost recall.
Geo-targeting 9,000 mid- to high-value, multi-vehicle households plus a 14-day reminder kept the offer in view and nudged qualified families to request bundled quotes.
The Results
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The campaign resulted in strong engagement, especially from families looking to switch providers for better rates.
The postcards drove strong awareness and inbound inquiries.
Everstone Insurance Co proved that direct mail could outperform their previous online lead sources by delivering higher-quality, ready-to-convert prospects.
💡 Pro Tip: Include local credibility markers like awards, years in business, and online review scores to increase response rates in competitive markets.
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant.
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