EFFECTIVE DIRECT MAIL MARKETING FOR PEST CONTROL SERVICE
Pest Control Postcards Success Story
Direct Mail Marketing for Pest Control Service in Concord, CA
The Challenge
A pest management company in Concord, CA needed to boost awareness for mole and gopher removal services. Their existing customer base was steady, but growth had stalled due to lack of outreach beyond existing referrals. They decided to invest in direct mail marketing in Concord, CA to target neighborhoods with large lawns and gardens.
The Solution
A Concord push rolled out a high-visibility postcard—“Moles & Gophers Destroy Lawns – We Stop Them Fast!” headline, real technician-at-work photo, 15% off intro, and a money-back guarantee—aimed squarely at large-lawn homeowners.
A high-visibility postcard campaign was developed:
- Problem-Solution Headline: “Moles & Gophers Destroy Lawns – We Stop Them Fast!” This created immediate relevance for homeowners facing visible lawn damage.
- Service Demonstration Photo: Technician at work in a real yard. Authentic images built trust and credibility.
- Limited-Time Offer: 15% off first service appointment. Added urgency for homeowners to act quickly.
- Guarantee Badge: “Satisfaction Guaranteed or Your Money Back.” This risk-free promise reduced hesitation to try the service.
- Targeted Mail List: 5,000 high-value homes with large outdoor spaces. Focused targeting maximized response rates.
- Response Tracking: Unique promo code for measuring ROI. This allowed the team to calculate campaign performance precisely.
A 5,000-home big-yard list plus a unique promo code kept responses measurable and spend focused where lawn damage hurts most.
The Results
Heading
The campaign generated a surge of inquiries from targeted neighborhoods, leading to both single-service bookings and quarterly plans.
In just the first year
Strategic targeting combined with a strong visual message helped convert lawn owners into paying pest control clients.
💡 Pro Tip: Use problem-specific messaging to instantly connect with the homeowner’s urgent needs.
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant.
USPS & Industry Data Proves It
Historic data shows Direct Mail Marketing is still the most effective channel for local businesses
Why Direct Mail Outperforms Digital for Local Business:
Start Small, See Big Results
You can start with as few as 200 postcards and experiment with your local market!
No commitment • Free consultation • Local market analysis included
We're More Than Just
Postcard Printers
MailProsUSA isn't just a direct mail printer, we are a full service marketing company, able to manage every aspect of your campaign from start to finish!
Complete In-House Services:
Design & Print
We design, address, print and mail postcards in-house
Digital Marketing
Email marketing, pay per click management, website development
Follow-up & Tracking
Online follow up and tracking and more
FREE Marketing Advice
Plus FREE marketing advice, whether or not you're a MailProsUSA customer!
From Strategy to Mailbox - We Handle Everything!
Let our experts create a campaign that delivers real results for your business
Get a Free Education Marketing Kit
Call or text us at (949) 380-9500 to get started even faster!
- Entrepreneur
- MSNBC
- Forbes
- ADWEEK
- INSIDER
- Inc.
- USA TODAY