EFFECTIVE DIRECT MAIL MARKETING FOR PEST CONTROL SERVICE
Pest Control Postcards Success Story
Every Door Direct Mail for Pest Control Service in Port Angeles, WA
The Challenge
A pest control service in Port Angeles, WA wanted to expand coverage in nearby neighborhoods and promote seasonal pest prevention packages before summer. Previous marketing was mostly referral-based and lacked the scale needed for consistent lead generation. They turned to Every Door Direct Mail (EDDM) in Port Angeles, WA to saturate targeted service areas and create strong visibility.
The Solution
A pre-season EDDM push used a pro postcard—“Stop Summer Pests Before They Start!” headline, before/after visuals, $50 off for new customers, and trust badges—to spark bookings in the right neighborhoods.
A professionally designed postcard campaign was implemented with:
- Seasonal Hook: “Stop Summer Pests Before They Start!” in large, bold text. This headline created urgency and positioned the service as preventive rather than reactive.
- Before-and-After Imagery: Side-by-side visuals showing a pest-infested home vs. a protected one. Visual contrast immediately communicated the value of the service.
- Special Offer: $50 off first treatment for new customers. A tangible discount gave recipients an extra push to book quickly.
- Trust Builders: Displayed “Licensed & Insured” badge and customer rating. These elements built credibility and reassured homeowners.
- Area Saturation: Mailed via Every Door Direct Mail to 7,500 households in high-infestation zones. Targeting ensured maximum relevance and response potential.
- Two-Stage Mailing: Initial drop at start of season, follow-up two weeks later. Repetition helped maintain brand recall.
Saturating 7,500 high-infestation homes with a two-stage drop (launch + two-week reminder) kept the brand top-of-mind as summer hit, converting awareness into scheduled treatments and maintenance plans.
The Results
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The campaign generated a wave of booking calls, with many customers opting for ongoing maintenance plans.
The postcards drove strong awareness and inbound inquiries.
This campaign proved that pre-season pest control offers combined with EDDM coverage can capture both one-time treatments and recurring service clients.
💡 Pro Tip: Mailing before the peak pest season gives customers time to act while positioning your service as the solution.
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant.
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