EFFECTIVE DIRECT MAIL MARKETING FOR PEST CONTROL SERVICE
Pest Control Postcards Success Story
Direct Mail Marketing for pest control company in Worcester, MA
The Challenge
A pest control company in Worcester, MA wanted to boost awareness for year-round protection plans and establish itself as a community staple. With inconsistent online leads, they turned to Every Door Direct Mail (EDDM) in Worcester, MA for broad neighborhood coverage and a steadier flow of qualified inquiries.
The Solution
A Worcester-area EDDM rollout mailed a year-round prevention postcard—“Protect Your Home All Year Long” headline, seasonal pest timeline, first-month-free plan, and family-owned + testimonial trust cues—to 9,000 homes.
A year-round pest prevention postcard was designed:
- Core Message: “Protect Your Home All Year Long.” Simple and strong to convey ongoing service value.
- Visual Timeline: Illustrated seasonal pests and when they strike. Helped homeowners understand the need for year-round protection.
- Plan Incentive: First month free on annual plan sign-up. Lowered commitment barriers for prospects.
- Trust Elements: “Family-Owned” badge and client testimonial. Built trust with local homeowners.
- Wide EDDM Coverage: Delivered to 9,000 homes across target towns. Ensured visibility in multiple neighborhoods.
- Reminder Mailing: Sent 3 weeks later for stronger recall. Reinforced the offer to increase uptake.
Wide route coverage with a three-week reminder kept the message in sight and nudged households toward full-year plans over one-off treatments.
The Results
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The educational approach drove interest in full-year contracts over one-off treatments.
The postcards drove strong awareness and inbound inquiries.
By educating prospects on seasonal threats, the company converted short-term needs into long-term service commitments.
💡 Pro Tip: Visual timelines are a powerful way to explain why year-round pest protection is necessary.
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant.
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