EFFECTIVE DIRECT MAIL MARKETING FOR REAL‑ESTATE AGENCIES
Real‑Estate Postcards Success Story
Direct Mail Marketing for a commercial real estate brokerage in Louisville, KY
The Challenge
A commercial real estate brokerage in Louisville, KY aimed to attract new listings. Digital ads fell short, so they switched to Direct Mail Marketing in Louisville, KY to target local business owners and property managers.
The Solution
To capture listing-ready conversations from local decision-makers, we ran direct mail marketing in Louisville, KY—purpose-built direct mail marketing for commercial real estate—with a credibility-first postcard that put a no-cost property evaluation in every owner/manager’s hands.
A clean, business-focused postcard campaign was launched:
- Credibility Headline: “Free Property Evaluation for Commercial Listings.” An offer of tangible value positioned the firm as solution-oriented.
- Personal Branding: Photo of brokerage agent on the mailer. Humanized the outreach and built trust at first glance.
- Targeted List: Mailed to local commercial property managers and investors. Focused mailing ensured relevancy and higher-quality responses.
- Follow-up System: Prompt phone or email contact to respondents after initial contact. Quick follow-up helped convert inquiries into meetings and signed listings.
Together, these moves converted mailbox visibility into booked consults and signed listings, with clean attribution to guide the next mailing cycle.
The Results
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The campaign led to several high-quality listing appointments and immediate returns.
The postcards drove strong awareness and inbound inquiries.
By offering free evaluations and adding a personal touch, the brokerage secured new listings efficiently with a strong ROI.
💡 Pro Tip: Add a human element (agent photo) plus strong value like a free evaluation to boost mailbox impact.
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant.
USPS & Industry Data Proves It
Historic data shows Direct Mail Marketing is still the most effective channel for local businesses
Why Direct Mail Outperforms Digital for Local Business:
Start Small, See Big Results
You can start with as few as 200 postcards and experiment with your local market!
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