EFFECTIVE DIRECT MAIL MARKETING FOR REAL‑ESTATE AGENCIES
Real‑Estate Postcards Success Story
Direct Mail Marketing for a Residential Brokerage in Boalsburg, PA
The Challenge
A residential brokerage needed seller leads and showing-ready buyers in Boalsburg’s higher-value neighborhoods. Online ads weren’t cutting through, so the team pivoted to direct mail marketing in Boalsburg, PA, structured as direct mail marketing for real estate to place a valuation offer and listings directly in local mailboxes.
The Solution
A credibility-first postcard series—“Homes Like Yours Are Selling Fast—See Your Value” headline, “Just Sold” proof tiles, and a single “Free Home Valuation—Scan to Schedule” CTA with QR/call/short URL—made it effortless for homeowners to respond.
A split-message postcard targeted both segments:
- Dual-Panel Layout: One side for “List & Sell,” the other for “We Manage Rentals.” Two clear paths let owners self-select the service that matched their need.
- Quality Signals: Badges for tenant screening, maintenance network, and average days-to-rent. Operational proof reduced perceived risk for first-time landlords.
- Tenant Magnet: QR to current listings with a “Be First to Tour” signup. Driving tenant demand helps owners see faster leasing velocity.
- Owner CTA: “Schedule a Free Property Assessment” with on-site visit options. High-touch consults convert better than generic contact forms.
- EDDM Coverage: Saturation across mixed owner/renter routes in growth corridors. Wide coverage captured both inventory and demand in one pass.
- Two-Wave Reminder: Second drop four weeks later with refreshed “homes rented this month” stats. Recency proof pushed fence-sitters to respond.
- CRM Workflows: Auto-assign follow-ups and SLAs for inquiry callbacks within 2 hours. Speed-to-lead protected conversion rates from slipping.
Precision filters (owner-occupied, high equity, 8–12-year tenure), a two-wave intro → market-update cadence, and CRM-tracked QR/phone parameters closed the loop and lifted response without fatiguing routes.
The Results
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Mail pieces cut through digital noise and converted valuation interest into signed listings and weekend showings.
The postcards drove strong awareness and inbound inquiries.
By combining proof, a single high-intent CTA, and precise audience filters, the campaign delivered a predictable seller pipeline in core Boalsburg streets.
💡 Pro Tip: Lead with neighborhood-specific outcomes (DOM/over-ask) to make your valuation CTA irresistible.
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant.
USPS & Industry Data Proves It
Historic data shows Direct Mail Marketing is still the most effective channel for local businesses
Why Direct Mail Outperforms Digital for Local Business:
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