EFFECTIVE DIRECT MAIL MARKETING FOR REAL‑ESTATE AGENCIES
Real‑Estate Postcards Success Story
Every Door Direct Mail for a Central Florida team in Ocala, FL
The Challenge
A Central Florida team needed more seller conversations and open-house traffic in the Ocala market. To reach whole neighborhoods affordably, they chose Every Door Direct Mail (EDDM) in Ocala, FL, positioned as EDDM for real estate direct mail marketing to saturate targeted routes ahead of listing weekends.
The Solution
A neighborhood-wide EDDM postcard set—lifestyle listing imagery, a “Neighborhood Open House Weekend” invite, and a seller-only pricing brief + comps with QR/tap-to-call RSVP—put a clear event on every doorstep.
A neighborhood-wide postcard plan launched with:
- Lifestyle Visuals: Full-bleed exterior and interior images from current listings. Visual context sold the area experience, not just the property.
- Event Hook: “Neighborhood Open House Weekend—You’re Invited.” A time-bound invitation concentrated responses into actionable windows.
- Seller Value: Free pricing brief + comps for homeowners who RSVP. Tangible information moved owners from curiosity to consultation.
- Frictionless RSVP: QR to event page, tap-to-call, short URL. Low-effort response paths increased on-the-spot conversions.
- Route Saturation: EDDM across high-turnover carrier routes near active listings. Blanket coverage built buzz street by street.
- Two-Drop Timing: First drop 14 days out; reminder three days pre-event. Repetition maximized weekend attendance.
- Follow-Up Scripts: Fast callbacks with pre-written questions for buyers/sellers. Consistent handling turned RSVPs into signed appointments.
Saturating high-turnover routes with a 14-day lead drop and a three-day reminder, then working scripted callbacks, turned RSVPs into weekend foot traffic and listing consults on adjacent streets.
The Results
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Route saturation plus a clear event drive boosted weekend traffic and unlocked new listing consultations in adjacent streets.
The postcards drove strong awareness and inbound inquiries.
EDDM amplified neighborhood presence, delivering both buyer activity and seller pricing appointments within a single, measured flight.
💡 Pro Tip: Pair EDDM with a neighborhood event and a seller-only pricing incentive to capture both sides of the market.
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant.
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