EFFECTIVE DIRECT MAIL MARKETING FOR RESTAURANT
Restaurant Postcards Success Story
EDDM filled weekdays, maxed brunch, and reactivated locals.
The Challenge
A local Osceola eatery wanted to boost slow weekday traffic and spotlight its weekend specials. Their digital ads were reaching too wide and missing nearby households, so the team shifted to a more targeted strategy—Every Door Direct Mail (EDDM) in Osceola, MO. By treating EDDM as a restaurant-focused solution, they aimed to put offers directly into the hands of nearby residents.
The Solution
The restaurant introduced a neighborhood-focused EDDM postcard campaign—packed with bold food photography, a layered “BOGO / Kids Eat Free / 10% Off Brunch” bundle, and easy tear-off coupons—to bring locals back during the week and drive weekend visits.
A friendly, community-ready mailer went out featuring:
- Irresistible Food Visuals: Edge-to-edge shots of signature entrées and desserts. Eye-catching images spark appetite and encourage coupon keeps.
- Tiered Offers for All Audiences: “BOGO Entrée,” “Kids Eat Free Tuesday,” and “10% Off Weekend Brunch.” The incentive mix appeals to families, date-night diners, and brunch regulars all at once.
- Easy-to-Use Redemptions: A quick-scan QR and tear-off codes for dine-in. Smooth redemption increases usage and helps track redemptions clearly.
- Local Route Coverage: EDDM saturation across nearby carrier routes ensures every home receives the offer—capturing both loyal customers and lapsed locals without list-buying expenses.
- Smart Timing: Two postcard drops spaced four weeks apart to keep the restaurant top-of-mind. Gentle repetition encourages consistent, repeat visits.
- In-Store Reinforcement: Table tents matched the postcard deals for message continuity and second-chance redemptions once guests walked in.
- Accurate Performance Tracking: Unique codes for each drop tied back to the POS. This closed-loop setup showed exactly which offer—and which wave—generated the strongest response.
By hitting the surrounding routes twice and echoing the same promotions inside the restaurant, the campaign kept the brand visible and nudged local residents to return more often.
The Results
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The EDDM push brought steady weekday covers, packed the weekend brunch, and reactivated lapsed locals.
The postcards drove strong awareness and inbound inquiries.
Neighborhood saturation + easy redemption turned mailboxes into measurable covers and repeat visits.
💡 Pro Tip: Stack one family offer + one couple offer + one daypart offer to broaden appeal without extra postage.
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant.
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