EFFECTIVE DIRECT MAIL MARKETING FOR RESTAURANT
Restaurant Postcards Success Story
EDDM filled weekdays, maxed brunch, and reactivated locals.
The Challenge
A neighborhood eatery needed to lift weekday traffic and promote weekend specials in Osceola. Digital reach skewed too broad, so the team pivoted to Every Door Direct Mail (EDDM) in Osceola, MO—positioned as EDDM for restaurants—to place offers directly into local households.
The Solution
An Osceola eatery rolled out a community-friendly EDDM postcard plan—full-bleed food visuals, a stacked “BOGO / Kids Eat Free / Brunch 10%” offer, and easy tear-off coupons—to bring locals back midweek and on weekends.
A community-friendly postcard plan launched with:
- Mouth-Watering Visuals: Full-bleed photos of best-selling plates and desserts.
Appetite-triggering imagery earns the first glance and drives coupon saves. - Clear Offer Stack: “BOGO Entrée,” “Kids Eat Free Tue,” and “Weekend Brunch 10% Off.” Tiered incentives speak to families, couples, and brunch seekers in one piece.
- Simple Redemption: Scannable QR and tear-off codes for dine-in.
Frictionless redemption raises usage and lets you track ROI. - Route Saturation: Every Door Direct Mail across closest carrier routes.
Blanket coverage captures regulars and lapsed locals without list costs. - Timing Cadence: Two drops four weeks apart to stay top-of-mind.
Light repetition boosts repeat visits and word-of-mouth. - Table Talkers Sync: In-store table tents mirrored postcard offers.
Consistent messaging reinforces behavior and adds second-chance redemptions. - Attribution Setup: Unique codes per wave synced to POS notes.
Closed-loop tracking reveals which offer and drop performed best.
Blanketing nearby carrier routes twice—four weeks apart—and echoing the same offers on table tents kept the brand in sight and encouraged repeat visits across the neighborhood.
The Results
heading
The EDDM push brought steady weekday covers, packed the weekend brunch, and reactivated lapsed locals.
The postcards drove strong awareness and inbound inquiries.
Neighborhood saturation + easy redemption turned mailboxes into measurable covers and repeat visits.
💡 Pro Tip: Stack one family offer + one couple offer + one daypart offer to broaden appeal without extra postage.
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant.
USPS & Industry Data Proves It
Historic data shows Direct Mail Marketing is still the most effective channel for local businesses
Why Direct Mail Outperforms Digital for Local Business:
Start Small, See Big Results
You can start with as few as 200 postcards and experiment with your local market!
No commitment • Free consultation • Local market analysis included
We're More Than Just
Postcard Printers
MailProsUSA isn't just a direct mail printer, we are a full service marketing company, able to manage every aspect of your campaign from start to finish!
Complete In-House Services:
Design & Print
We design, address, print and mail postcards in-house
Digital Marketing
Email marketing, pay per click management, website development
Follow-up & Tracking
Online follow up and tracking and more
FREE Marketing Advice
Plus FREE marketing advice, whether or not you're a MailProsUSA customer!
From Strategy to Mailbox - We Handle Everything!
Let our experts create a campaign that delivers real results for your business
Get a Free Education Marketing Kit
Call or text us at (949) 380-9500 to get started even faster!
- Entrepreneur
- MSNBC
- Forbes
- ADWEEK
- INSIDER
- Inc.
- USA TODAY