EFFECTIVE DIRECT MAIL MARKETING FOR RESTAURANT
Restaurant Postcards Success Story
Every Door Direct Mail for A Fast-casual concept in Atlanta, GA
The Challenge
A fast-casual concept needed lunch traffic from offices and families around Atlanta. To blanket nearby routes affordably, the team selected Every Door Direct Mail (EDDM) in Atlanta, GA—used as EDDM for restaurants—for broad reach and trackable offers.
The Solution
An Atlanta fast-casual rollout used a bright, quick-read EDDM postcard—grid of bowls/salads/handhelds, an “Any Bowl + Drink $11.99 (11–3)” lunch anchor, and a Family Meal for 4—to hit offices at noon and households at night.
A bright, quick-read postcard featured:
- Craveable Collage: Bowls, salads, and handhelds in a grid.
Visual variety promises options for mixed groups. - Lunch Combos: “Any Bowl + Drink $11.99” weekday 11–3.
A clear daypart deal anchors habit formation. - Family Angle: “Family Meal for 4, Save $6.”
Family-friendly bundles convert evening takeout. - EDDM Saturation: Carrier routes covering offices + residential rings.
Dual audiences maximize the same postage. - Two-Drop Timing: Back-to-back weeks to kickstart trial.
Short interval reinforces memory and boosts first-time orders. - Scan-to-Order: QR to online ordering with code MGK-EDDM.
Mobile convenience speeds lunchtime decisions. - Analytics: Code-level reporting by drop and daypart.
Data informs the next menu card and timing.
Carrier-route saturation with back-to-back drops plus scan-to-order (code MGK-EDDM) shortened the jump from mailbox to checkout and powered code-level insights by drop and daypart.
The Results
heading
Lunch builds accelerated, and family bundles saw consistent weeknight adoption.
The postcards drove strong awareness and inbound inquiries.
Put the daypart in the headline (“Weekday Lunch 11–3”) so busy readers know exactly when to act.
💡 Pro Tip: Tie one offer to food and another to beverage—check averages climb without complicating service.
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant.
USPS & Industry Data Proves It
Historic data shows Direct Mail Marketing is still the most effective channel for local businesses
Why Direct Mail Outperforms Digital for Local Business:
Start Small, See Big Results
You can start with as few as 200 postcards and experiment with your local market!
No commitment • Free consultation • Local market analysis included
We're More Than Just
Postcard Printers
MailProsUSA isn't just a direct mail printer, we are a full service marketing company, able to manage every aspect of your campaign from start to finish!
Complete In-House Services:
Design & Print
We design, address, print and mail postcards in-house
Digital Marketing
Email marketing, pay per click management, website development
Follow-up & Tracking
Online follow up and tracking and more
FREE Marketing Advice
Plus FREE marketing advice, whether or not you're a MailProsUSA customer!
From Strategy to Mailbox - We Handle Everything!
Let our experts create a campaign that delivers real results for your business
Get a Free Education Marketing Kit
Call or text us at (949) 380-9500 to get started even faster!
- Entrepreneur
- MSNBC
- Forbes
- ADWEEK
- INSIDER
- Inc.
- USA TODAY