EFFECTIVE DIRECT MAIL MARKETING FOR RESTAURANT
Restaurant Postcards Success Story
Direct Mail Marketing for a catering company in Ames, IA
The Challenge
A catering company needed more corporate and event bookings in Ames. Referrals were seasonal; to smooth the pipeline, the team used direct mail marketing in Ames, IA—crafted as direct mail marketing for catering—to reach offices, venues, and planners.
The Solution
A polished Ames capabilities postcard—range-of-events montage, QR to seasonal menus with per-person pricing, and a complimentary tasting—was aimed squarely at offices, venues, and planners ready to shortlist.
A polished capabilities postcard included:
- Event Montage: Weddings, corporate lunches, and campus events.
Range imagery signals versatility and scale. - Menu Teaser: QR to seasonal menus and per-person pricing.
Transparency accelerates shortlist decisions. - Planner Offer: Complimentary tasting for qualified events.
A high-value incentive moves serious prospects forward. - Targeted List: Offices, medical, campuses, and event-heavy ZIPs.
Hand-picked categories mirror likely repeat buyers. - Two-Wave Cadence: Save-the-date drop, then a tasting invitation.
Sequencing warms leads before the high-touch ask. - CTA Mix: Dedicated planner line + web form with date selector.
Frictionless scheduling bumps conversion. - Attribution: Source codes in CRM tied to deal size and close rate.
Data proves ROI beyond initial inquiries.
Hand-picked office/medical/campus ZIPs, a two-wave “save-the-date → tasting invite,” and dual CTAs (planner line + date-select form) eased scheduling while CRM source codes tied inquiries to deal size and close rate.
The Results
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Qualified tastings increased, converting to multi-date corporate accounts and wedding packages.
The postcards drove strong awareness and inbound inquiries.
Direct mail’s tangible credibility + planner-specific CTA created a steadier, higher-value catering pipeline.
Looking for a “mass mailing service near me”? This case shows exactly how postcards translate into tastings, signed contracts, and measurable ROI.
💡 Pro Tip: Lead with a tasting offer—nothing converts like a menu sample and a set calendar invite.
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant.
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