EFFECTIVE DIRECT MAIL MARKETING FOR RESTAURANT
Restaurant Postcards Success Story
Direct Mail Marketing for A Casual Bistro
The Challenge
A Baton Rouge bistro rolled out a refined postcard set—hero shots of seafood and seasonal salads, an “$8 Off $40” + “Wine Wednesday 2-for-1” + “Kids Half Off Sun” offer trio, and QR/tap-to-call reservations—to win back weekday dinners and launch the prix fixe.
The Solution
A Baton Rouge bistro rolled out a refined postcard set—hero shots of seafood and seasonal salads, an “$8 Off $40” + “Wine Wednesday 2-for-1” + “Kids Half Off Sun” offer trio, and QR/tap-to-call reservations—to win back weekday dinners and launch the prix fixe.
A refined postcard set included:
- Hero Dish Photography: Seafood specials and seasonal salads.
Elevated visuals signal quality and justify prix fixe pricing. - Offer Trio: “$8 Off $40,” “Wine Wednesday 2-for-1 Glasses,” “Kids Eat Half Off Sun.”
A mix of value + occasion fits diverse parties. - Reservation CTA: QR to book; tap-to-call hosted line.
Direct booking locks the table at the moment of intent. - Neighborhood Targeting: Homes within 3–5 miles, filtered by dining spend index.
Spend-indexed lists find check-ready diners. - Two-Wave Plan: Menu launch, then chef note + limited seats reminder.
Humanized follow-up boosts urgency and trust. - POS & Code Logic: Offer codes map to seats, average ticket, and wine add-ons.
Attribution shows margin and mix, not just heads. - Service Sync: Staff briefed on scripts tied to each offer.
Smooth execution protects the guest experience.
Spend-indexed 3–5 mile targeting, a two-wave launch with a chef’s note, POS-coded offers, and briefed staff stitched the plan together—filling seats and lifting average check without service friction.
The Results
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Dinner covers rose, prix fixe bookings filled, and wine add-ons lifted average check.
The postcards drove strong awareness and inbound inquiries.
Direct mail’s tangible offer + easy reservations turned nearby homes into booked tables with healthy check lift.
💡 Pro Tip: Tie one offer to food and another to beverage—check averages climb without complicating service.
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant.
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