EFFECTIVE DIRECT MAIL MARKETING FOR RESTAURANT
Restaurant Postcards Success Story
Every Door Direct Mail for a coastal bistro in Brunswick, ME
The Challenge
A coastal bistro sought shoulder-season traffic in Brunswick. To reach locals beyond summer tourists, the team used Every Door Direct Mail (EDDM) in Brunswick, ME—applied as EDDM for restaurants—to deliver seasonal menus and locals-only deals.
The Solution
To turn shoulder-season locals into steady diners, we deployed Every Door Direct Mail (EDDM) in Brunswick, ME—purpose-built EDDM for restaurants—spotlighting seasonal plates and a recurring event to reach waterfront and nearby residential routes with fridge-worthy offers.
A nautical-styled postcard included:
- Seasonal Plates: Chowders, lobster rolls, and harvest salads.
Seasonal cues align cravings with the calendar. - Locals’ Offer: “15% Off with Maine ID (Mon–Thu).”
A hometown nod builds loyalty in slower weeks. - Event Hook: “Acoustic Fridays on the Bay.”
A recurring moment creates appointment dining. - EDDM Saturation: Waterfront and residential routes within 5 miles.
Coverage hits year-round residents where they live. - Two-Drop Rhythm: Menu reveal then an events reminder.
A simple sequence sustains momentum. - Redemption Ease: Code BB-ME at checkout or show card.
Simple mechanics keep lines moving. - KPI Capture: Codes tied to ticket size and weekday mix.
Reporting informs next season’s offers.
Together, this setup converted EDDM saturation into measurable weekday covers and packed Friday nights, with simple codes feeding clean ROI and next-season planning.
The Results
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Weekday covers climbed, and Friday music nights reached standing-room levels during the shoulder months.
The postcards drove strong awareness and inbound inquiries.
Locals-only value + recurring event + EDDM reach turned shoulder season into sustainable, measurable traffic.
💡 Pro Tip: Anchor a recurring off-peak event (music, trivia) on your mailer—habit beats hype for restaurants.
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant.
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