EFFECTIVE DIRECT MAIL MARKETING FOR RESTAURANT
Restaurant Postcards Success Story
Direct Mail Marketing for a café in New York, NY
The Challenge
A café in Manhattan needed to boost afternoon traffic and promote weekend brunch. Competing digital ads were costly, so the team adopted direct mail marketing in New York, NY—as direct mail marketing for cafés—to target nearby buildings and repeat footfall.
The Solution
To lift 2-5 PM visits and weekend brunch with a premium, tangible touch, we used direct mail marketing in New York, NY to reach walkable buildings and offices, pairing time-boxed café offers with brand-forward creative for fast, fridge-worthy impact.
A chic postcard series delivered:
- Brand-Forward Design: Minimal layout, hero latte art, and pastry stack.
Premium design elevates perceived quality and price tolerance. - Afternoon Deal: “Coffee + Pastry $7, 2–5 PM.”
A time-boxed offer anchors a new habit window. - Brunch Magnet: “Free Mimosa with Any Brunch Entrée (Sat-Sun).”
A simple perk drives group outings and higher checks. - Building Lists: Walkable co-ops/condos and offices within 8 blocks.
Dense targeting maximizes repeatability. - Two-Wave Plan: Launch, then a new-menu reminder card.
Fresh news justifies a second look. - Code & POS: EV-NY codes logged against tender type and daypart.
Insights show margin by time and channel. - In-Store Echo: Counter cards mirrored the postcard offers.
Consistent messaging lifts second-visit redemptions.
Collectively, this structure converted nearby buildings into steady afternoon traffic and higher-check weekend brunch—cleanly tracked via EV-NY offer codes by daypart at the POS.
The Results
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Afternoon traffic rose steadily; weekend brunch reservations and average checks increased.
The postcards drove strong awareness and inbound inquiries.
Neighborhood-scale mail + premium creative turned local buildings into reliable afternoon and weekend diners.
💡 Pro Tip: In dense cities, target walkable buildings and use daypart-specific offers to build repeat traffic.
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant.
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