EFFECTIVE DIRECT MAIL MARKETING FOR RESTAURANT
Restaurant Postcards Success Story
Direct Mail Marketing for a café in New York, NY
The Challenge
A Manhattan café needed to revive its slow afternoon hours and grow weekend brunch traffic. Digital advertising was getting expensive and overcrowded, so the team turned to direct mail marketing in New York, NY—positioned specifically as direct mail marketing for cafés—to reach nearby residences and encourage consistent footfall from close-by customers.
The Solution
To spark 2–5 PM visits and strengthen weekend brunch attendance with a high-end, tactile touchpoint, we deployed direct mail marketing in New York, NY targeting walkable buildings and office clusters. Time-specific café deals were paired with polished, brand-led visuals designed to land on fridges and desks instantly.
A stylish postcard series delivered:
- Design That Elevates the Brand: Clean layouts spotlighting signature latte art and a curated pastry stack. Premium visuals reinforce quality and lift willingness to spend.
- Afternoon Feature Deal: “Coffee + Pastry for $7, 2–5 PM.” A time-bound offer encourages guests to adopt a new daily ritual.
- Brunch Driver: “Free Mimosa with Any Brunch Entrée (Sat–Sun).” A simple, high-perceived-value perk draws groups and boosts average check size.
- Smart Building Targeting: Nearby co-ops, condos, and office buildings within an eight-block radius. Dense coverage ensures consistent, walkable repeat traffic.
- Two-Stage Rollout: An initial launch followed by a new-menu reminder. Fresh content creates a reason to re-engage and increases lift on the second touch.
- Tracking Through POS: EV-NY codes mapped to tender type and daypart for true margin insights. Clear visibility into which offers paid off and when.
- In-Store Continuity: Counter cards echoed the same promotions, reinforcing the message and encouraging follow-up redemptions from returning guests.
Together, this framework transformed nearby buildings into reliable afternoon patrons and stronger weekend brunch sessions—cleanly measured through EV-NY codes tied to each daypart.
The Results
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Afternoon traffic rose steadily; weekend brunch reservations and average checks increased.
The postcards drove strong awareness and inbound inquiries.
Neighborhood-scale mail + premium creative turned local buildings into reliable afternoon and weekend diners.
💡 Pro Tip: In dense cities, target walkable buildings and use daypart-specific offers to build repeat traffic.
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant.
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