EFFECTIVE DIRECT MAIL MARKETING FOR RESTAURANT
Restaurant Postcards Success Story
Every Door Direct Mail for A breakfast-and-bakery café
The Challenge
A breakfast-and-bakery café needed weekday morning traffic and catering leads in North Carolina’s Triangle. The team chose Every Door Direct Mail (EDDM) in Raleigh, NC—positioned as EDDM for cafés—to reach nearby homes and offices.
The Solution
A Raleigh café rolled out a warm, community EDDM postcard—latte/pastry visuals, simple morning combo offers, and a QR-led catering panel—built to spark weekday habits and capture office orders.
A warm, community postcard rolled out with:
- Comfort Visuals: Lattes, pastries, and sunny café interiors.
Morning mood imagery sets a craving before the first sip. - Morning Offers: “$5 Latte & Pastry Combo” and “Buy 5, Get 1 Free.”
Simple, repeatable deals build habits. - Catering Panel: Boxed breakfasts for offices with QR to order form.
A dedicated business CTA opens higher-ticket opportunities. - Route Saturation: EDDM across residential + office-adjacent routes.
Mixed coverage captures both daily traffic and bulk buyers. - Two-Drop Rhythm: Launch then a loyalty-punch reminder.
Follow-up nudges turn samplers into regulars. - Redemption Simplicity: Scan-and-show mobile barcodes at register.
Easy use keeps the line moving and boosts usage. - Attribution: Unique barcodes per drop tied to POS notes “EDDM-AM.”
Visibility by wave helps scale what works.
Mixed residential + office-adjacent routes, a two-drop loyalty nudge, and scan-and-show barcodes kept mornings moving at the register and funneled nearby offices into catering.
The Results
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Morning combos spiked, with steady catering form fills from nearby offices.
The postcards drove strong awareness and inbound inquiries.
Daypart-specific offers + catering CTA turned neighborhood reach into repeat mornings and office orders.
💡 Pro Tip: Pair a daily combo with a business catering CTA so one postcard serves both small and big tickets.
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant.
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