EFFECTIVE DIRECT MAIL MARKETING FOR RESTAURANT
Restaurant Postcard Success Story
Every Door Direct Mail for A breakfast-and-bakery café
The Situation
A neighborhood breakfast café in North Carolina’s Triangle needed a boost in weekday mornings—especially from nearby residents and office workers. To spark daily traffic and generate new catering inquiries, the team selected a targeted Every Door Direct Mail (EDDM) campaign in Raleigh, positioning it as a simple, café-friendly method to reach local homes and workplaces.
The Approach
The Raleigh café introduced a warm, community-focused EDDM postcard that blended comforting visuals with everyday offers and a clear path for office catering. The goal: build weekday habits and open doors for higher-value business orders.
Here’s how the campaign was shaped:
- Inviting Visuals & Atmosphere: Cozy lattes, fresh pastries, and bright morning café scenes Imagery crafted to trigger the “I could go for that right now” morning impulse.
- Easy Morning Deals: Offers like “$5 Latte + Pastry Pairing” and “Buy 5, Get 1 Free” Simple, repeatable promotions designed to encourage daily routines.
- Catering-Friendly Design: A dedicated panel showcasing boxed breakfasts for teams and offices. A QR code linking directly to the catering request form. A clear business-oriented CTA to prompt larger ticket orders.
- Route Strategy: Coverage across both residential areas and office-heavy corridors. Mixed distribution ensured a balance of everyday visitors and bulk caterers.
- Two-Phase Drop: An initial launch followed by a reminder mailer. The second drop served as a loyalty nudge, converting first-timers into consistent morning customers.
- Friction-Free Redemption: Customers simply scanned a mobile barcode and showed it at the register. Fast, easy redemptions kept lines moving and increased usage.
- Tracking What Worked: Unique barcodes for each drop, paired with POS notes labeled. “EDDM-AM”. Clear attribution allowed the café to see which wave drove the strongest response.
By combining residential-and-office route saturation, a two-drop rhythm, and scan-and-go barcodes, the café lifted its weekday morning flow and guided nearby offices toward convenient catering options—turning simple postcards into consistent morning movement.
The Result
heading
Morning combos spiked, with steady catering form fills from nearby offices.
The postcards drove strong awareness and inbound inquiries.
Daypart-specific offers + catering CTA turned neighborhood reach into repeat mornings and office orders.
💡 Pro Tip: Pair a daily combo with a business catering CTA so one postcard serves both small and big tickets.
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant.
USPS & Industry Data Proves It
Historic data shows Direct Mail Marketing is still the most effective channel for local businesses
Why Direct Mail Outperforms Digital for Local Business:
Start Small, See Big Results
You can start with as few as 200 postcards and experiment with your local market!
No commitment • Free consultation • Local market analysis included
We're More Than Just
Postcard Printers
MailProsUSA isn't just a direct mail printer, we are a full service marketing company, able to manage every aspect of your campaign from start to finish!
Complete In-House Services:
Design & Print
We design, address, print and mail postcards in-house
Digital Marketing
Email marketing, pay per click management, website development
Follow-up & Tracking
Online follow up and tracking and more
FREE Marketing Advice
Plus FREE marketing advice, whether or not you're a MailProsUSA customer!
From Strategy to Mailbox - We Handle Everything!
Let our experts create a campaign that delivers real results for your business
Get a Free Education Marketing Kit
Call or text us at (949) 380-9500 to get started even faster!
- Entrepreneur
- MSNBC
- Forbes
- ADWEEK
- INSIDER
- Inc.
- USA TODAY