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Lapsed donors return through mailings if the letter demonstrates the campaign is aware of their past giving. When you sort...

The printer’s quantity, the address count, and the postage estimate should describe the same job. Political mail orders become harder...

A campaign can waste money long before a piece reaches the press. It usually happens when the team picks a...

Political mail can have strong creative, accurate targeting, and a clear message, but timing still decides whether it reaches voters...

Mailing every home in a district burns through a campaign budget. Much of that mail reaches people who will never...